Offensive Advertising and Commericals

Well watching television with my roommate, a commercial really caught my attention. The commercial was followed a male and as he tried to pick up girls. All the women he went after seemed to disappear because of his dandruff issue. Once he found his handy dandy Axe anti-dandruff shampoo, all of the girls who had previously disappeared, flocked to him after he exited his shower. The end slogan to conclude this commercial was, "Lose the flakes, Get the Girls". If this wasn't bad enough the girls looked entranced by his newly found scalp. Here is the link if you want a closer look:  http://www.youtube.com/watch?v=YTTE4heSQ9w

After watching this commercial I was appalled at how the advertising world has become. This commercial is stating to boys that as long as your scalp is moisturized, the girls will come to you. Not only does this make women look simple minded but this even is offensive to men. This commercial is basically stating that if you have a dry scalp, you can forget talking to any women in general. This ad is also stating that having a dry scalp is something you should be embarrssed about. I made a sound of disgust after the commercial ended, realizing all of the injustices that just played not only in front of my eyes but also in front of the world's eyes. My roommate questioned me with a, "What?" It became known to me that since she is not in any Women's Studies courses, she does not understand the way women are sexualized and downgraded through the works of advertisements. This commercial was so normal to her that she did not even raise an eyebrow to the television. That is some injustice right there.