Abercrombie and Fitch for Kids?

Jean Kilbourne's Convocation was a real eye opener for myself and I'm sure alot of other people there. Some of the things she mentioned were absolutely mind blowing to me, but yet made perfect sense. I mean why wouldn't advertising company's target young kids. They're young and can be easily influenced. One of their best selling points is sex. And lets be honest when you are first starting off middle school all you ever really want is to be accepted by your peers. The best way from what I remember to become apart of the in croud in middle school was to either look the best, or wear the least amount of clothing. This is all Abercrombie & Fitch promotes in their advertisments and store. They surround the store with this sex appeal that realistically cannot be achieved, and they target young middle school students for this reason. Their self-esteems are delicate and they become convinced that they need this clothing to be considered sexy or hot. All the men and women in these ads look as if they are having the time of their lives, an why shouldn't they be. Thier bodies look as if gods came down to eath and chizled them out of stone. The thing that kids don't know is that a lot of this is not even realistic for the models. So much photoshoping and airbrushing is done to make these models look the way they do. And it saddens me that this will be an endless cycle for the generations of  kids/teens that come after us. Middle school is already hard enough. Why do these store become such a toxic trend. I remember being young and falling into this trend. It was difficult to because my family like others didn't really have the money to be buying all my clothing from stores like Abercomebie and Hollister. I remember though not feeling good about myself in school unless I wore these name brands. The advertisments say it all. And without them I think a lot of young kids/teens could have been saved by their insecurities.