J.C. Penny's LGBT ad

http://finance.yahoo.com/news/j-c--penney-releases-father-s-day-ad-featuring-two-gay-dads.html

This past year J.C. Penny has gotten some flack for their fathers day ad of a real life gay couple hugging their two kids posted  up above. The ad said, "What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver -- all rolled into one. Or two." J.C. Penny has recently been trying to include the LBGT community in their marketing strategy. Some people are all for it and others are against it. In the link above there is an article written by Michael Krumboltz discussing the controversy between whether J.C. Penny's is using the LGBT community to show represent equality or to save their business. Lately J.C. Penny's sales have been dropping and some people believe that they used this ad to boost their sales. The fathers in this ad are obviously wearing J.C. Penny's clothing. So idea is by putting a happy gay family on the ad J.C. Penny's clothing will appeal to the LGBT community and sales will rise. In my opinion on the article is that whether they used the clothing/ad to boost their company, at least its being put out there. I would rather have the LGBT community be represented by clothing than not at all!